Website Redesigning
Website Redesigning
A New Website Without Losing the Traffic You Already Earned
Most redesign disasters are self-inflicted. A new template ships, the old URLs disappear, redirects are left to a catch-all, half the long-tail pages are quietly dropped, and within six weeks organic traffic has halved. Nothing was wrong with the new design. What went missing was the mapping between the site that rankings were earned on and the site that replaced it.
Our redesign service starts with an audit of what already works, so the rebuild keeps the pages, phrases and internal links that bring in qualified visitors. We decide what is a genuine usability or conversion defect and what is only a matter of taste, produce a page-level redirect map, migrate and prune content deliberately, and measure the outcome against a baseline recorded before anything changed.
Rankings Protected First
The pages and queries that already earn traffic are identified and preserved before any design decision is made.
Evidence Before Opinion
Heatmaps, funnel data and search console queries separate real conversion problems from cosmetic preferences.
Phased or Single Cutover
You choose a controlled section-by-section rollout or one launch, with the tradeoffs explained in advance.
Redesign Workstreams
What a Careful Redesign Involves
Five workstreams run alongside the visual redesign, each with its own checklist and sign-off point.
Pre-Redesign SEO Audit
Crawl, rankings, backlinks and top landing pages captured as a frozen baseline for later comparison.
UX & Conversion Diagnosis
Form abandonment, drop-off pages and mobile friction are diagnosed from data rather than personal taste.
URL & Redirect Mapping
Every old URL is matched to its new destination, with 301s, canonical tags and hreflang updated together.
Content Migration & Pruning
Each page is kept, merged or retired on evidence, so thin duplicates are removed without losing equity.
Pre-Launch QA Pass
Staging is crawled for broken links, stray noindex tags, missing metadata and Core Web Vitals regressions.
Post-Launch Measurement
Rankings, traffic and conversion are tracked weekly against the baseline with a documented recovery plan.
The Redesign Sequence
From Baseline to Measured Outcome
The order matters: capture the baseline, decide what actually changes, then rebuild with the redirect map already written.
Baseline & Audit
We record current rankings, traffic, conversions and a full crawl of existing URLs.
Decide What Changes
Each proposed change is classified as a conversion fix or a cosmetic preference.
Redirect & Content Plan
The URL map and keep, merge or retire decisions are signed off in advance.
Rebuild & QA
Templates are rebuilt, then staging is crawled and compared against the audit.
Cutover & Measure
Launch happens with monitoring in place and weekly reporting for ninety days.
What a Redesign Produces
Redesign Deliverables
The redesign itself is only part of the output. The audit trail and mapping documents are what protect your existing visibility.
- Crawl, rankings and conversion baseline frozen before launch
- Page-level URL map with 301 redirects for every change
- Content inventory marking each page keep, merge or retire
- UX and conversion fixes for the journeys losing customers
- New responsive templates built on the existing design system
- Pre-launch QA report signed off on the staging environment
- Ninety-day post-launch monitoring dashboard
- Rollback plan with a tested restore point
Redesign & SEO FAQ
Website Redesigning FAQ
Let’s Contact
Let’s Discuss About the Project
IIIrd Floor, Block B, Ansal Corporate Plaza, T-444, Carterpuri Rd, Block C 2, Palam Vihar, Gurugram, Haryana 122017
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